SHG sees itself in the three-star market, with hotels that have their own personality and style, providing high-quality food and service at an affordable price. The majority of mid-week guests are commercial clients.
Hire Writer This paper has focused on the Squire Hotel Group and how the application of EFQM model can be used to provide Squire hotel group case study framework for the enhancement of organizational performance.
Various issues have been identified facing the Hotel group, including lack of a formal method of collecting information; the demand of beds by the tourists compared to the supply; competition and tight budgets set by the head office.
The Squire Hotel Group Question one ' Evaluate the performance measures in place at the Squire Hotel. The Squire’s group hotel is doing well performance wise although it does have a few problems. Squire group hotel does not have any expansion plans in the offing and is mainly concentrating on improving and increasing its market share. Squire hotel, Oxford, has a total number of 41 bedrooms and is located near the Magdalen College. Case Exercise IV – The Squire Hotel Group. Case exercise: The Squire Hotel Group. The Squire Hotel Group (SHG) runs a chain of 20 hotels, with between 40 and bedrooms, in locations that include Oxford, Warwick and Southport.
It is evident that the application of the EFQM model, especially the nine criteria, will enable the company to overcome these issues and improve on its performance. This is based on the fact that some companies, especially in Europe, have made use of the model and have turned out to be successful.
In order to be successful, the Squire Hotel Group should make sure that it offers proper training to the employees, develops constant enhancement processes; incorporates self assessment procedures into policy development and business planning cycles, and collects suitable data and employs it during the day to day management.
However, some of the drawbacks faced during implementation encompass active commitment from senior management, development of novel skills in the organizational individuals, as well as efficient communication between the people and the management.
The EFQM model is a non-rigid framework that is founded on nine principles. These criteria encompass leadership; strategy; people; partnership and resources; processes, products and Squire hotel group case study customer results; society results; people results; and key results EFQM, The criteria are divided into two, whereby the first five are enablers whilst the last four are results.
The enablers outline the activities performed by a company, while the result entails what is attained by an organization and the means employed to achieve this. The enablers are the foundation of the results and normally, responses from the results are used to enhance the enablers.
The application of the EFQM model to an organization is beneficial in that the employment of the nine criteria can assist in understanding and analyzing the cause and impact linkage between the activities performed by a company and the outcomes attained Serban and Ghenta, ; EFQM, Besides, the model uses a holistic approach for the management of a company and performance improvement Kaufmann and Serban, However, the application of this model to an organization may have various pitfalls, the main one encompassing resistance by the staffs and requirement for new skills from workers Coulson-Thomas, The purpose of this is to find out, whether the EFQM model may offer a framework for enhancing the performance at the Squire Group Hotel.
Assessing, whether the model is being employed by other organizations offering services to customers and how these organizations have been effective in terms of performance enhancement, will offer an insight as far as the efficiency of the application of this model is concerned.
Background Information of the Hotel Squire Hotel Group runs a string of twenty hotels, which have bedroom ranging between 40 and The hotels are found in locations such as Warwick, Southport and Oxford.
Squire group hotel identifies itself in the three star markets boosting of hotels that have a unique personality and style, offering first rate services and quality food at a reasonable price.
Most of the clients during mid-week are mainly commercial guests covering an occupancy rate of 80 percent. The weekend occupancy is quite low, with 30 percent occupancy, and most of the clients buying the weekend break packages.
Squire group hotel does not have any expansion plans in the offing and is mainly concentrating on improving and increasing its market share.
Squire hotel, Oxford, has a total number of 41 bedrooms and is located near the Magdalen College. Its rooms are well decorated, each with a well designed mahogany desk and a clock.
It has 40 staff, majority of whom are fulltime. Out of the 40 staff 20 work on food, 10 on liquor and 10 on the apartments.
Each restaurant and bar has a manager. Staff turnover is about 70 percent. The restaurant at the Oxford hotel has 20 tables and has a capacity of seats.
Most of the clients during the day are local businessmen, visitors to the Magdalen College and tourists. The managers overseeing the restaurant have substantial authority on staffing, purchasing and menu planning, though their budget must be within the limit of the head office.
These budgets, for instance spell out the individual staff costs for breakfast, lunch, dinner and food costs. The total costs of the staff and food are reported on the weekly basis to the respective hotel manager. All the branch managers are answerable to the head office, which is responsible for making the overall decision.
Decisions are usually made trying to incorporate the different aspects of the location of hotels, as well as the requirements of the local community. Key Issues Faced By the Hotel Group In the contemporary business environment, businesses face various challenges and problems, and the Squire Hotel Group is no exception.
The identification of various issues affecting an organization is essential, in order to take appropriate measures to mitigate the same Baguley, This encompasses the application of suitable criteria, such as the use of better strategies, improvement of organizational leadership and motivation of people in the organization, as well as improving the offering of products and services in order to meet the needs and requirements of the market EFQM, The Squire Hotel Group is facing a number of issues that are identified.
For instance, according to the Hotels manager, Charles Harper, the entrance room of the Squire Hotel Oxford is arranged in a traditional way. Another issue identified by the manager is that, during the peak season, the demand of beds by the tourists is high compared to the supply offered by the Hotel.
The company does not have expansion plans, and this is a problem in that business are supposed to maximize profits when the demand is high in order to cover the periods with low demand off-seasonwhen the Hotel has an occupancy of sixty percent. As a result, the company should focus on efforts of expansion, in order to make maximum use of the peak periods, which is also a guarantee of retaining customers, who will not lack a space at one given time.
Although very few, the company gets complaints from its customers regarding food. The company also lacks a formal method of collecting information from the guests regarding quality and, as a result, it may fail to get appropriate information on areas, which require rectifying and improving.Squire Hotel Group Case Study.
The Squire Hotel Group Question one ' Evaluate the performance measures in place at the Squire Hotel. The Squire’s group hotel is doing well performance wise although it does have a few problems. Squire group hotel does not have any expansion plans in the offing and is mainly concentrating on improving and increasing its market share.
Squire hotel, Oxford, has a total number of 41 bedrooms and is located near the Magdalen College. Regency Hotel Case Study The Regency Hotel is a beautiful five star hotel that is located in Bangkok.
This hotel was established by a local group of investors and . The Squire Hotel Group Question one ' Evaluate the performance measures in place at the Squire Hotel.
The Squire’s group hotel is doing well performance wise although it does have a few problems. The rooms division is performing well due to the hotel being constantly kept at a high occupancy level. Read the case found at the end of Chapter 10 in your textbook and write a two- to three-page paper (excluding title and reference pages), according to APA style guidelines, on the following items:Evaluate the performance measures in place at the Squire Hotel Group (SHG).Provide suggestions for improving SHG’s existing market ashio-midori.com at least two scholarly sources, in addition to the.
The Squire Hotel Group Question one ' Evaluate the performance measures in place at the Squire Hotel. The Squire’s group hotel is doing well performance wise although it does have a few problems.