Achieve credibility with your audience.
Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.
The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether setting up their own business or being employed by an organisation.
Definitions of marketing and the nature of marketing. The development of the marketing concept, including current and future trends. How the external environment influences and impacts upon marketing activity.
The role of marketing: The structure and operations of marketing departments. Overview of marketing processes that include analysis, strategic planning and the marketing mix. The different roles of marketing within both a B2C and B2B context.
The interrelationships of functional units: Marketing as a business function. The different roles of business units and the interrelationships between these functional units and marketing. LO2 Compare ways in which organisations use elements of the marketing mix 7Ps to achieve overall business objectives The 7Ps marketing mix: Differences between products and services, importance of brands, product development and product lifestyle.
Pricing context, pricing strategies and tactics. Channel management, supply chain management and logistics.
Integrated communication mix and promotional tools. The different skills, attitudes and behaviour of people delivering the product or service to customers. Systems and processes involved in delivering a consistent service.
Different types of processes used to expedite the marketing function. Achieving overall business objectives: The shift from the 4Ps to the 7Ps and the significance of the extended marketing mix.
LO3 Develop and evaluate a basic marketing plan Marketing planning: The importance and value of marketing plans. The links between marketing plans, marketing objectives and marketing strategies.
Evaluating and monitoring marketing plans using appropriate control and evaluation techniques such as sales analysis, market-share analysis, efficiency ratios and cost-profitability analysis.
Structure and development of marketing plans: Market segmentation and target market selection. Setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures.
John Riley and Sons.PRINCIPLES OF COMMUNICATION Introduction It is important that when an idea is good it is sold to those who can act on it--those who have the power to evaluate and adopt it. Understanding users is an important activity for any change agent.
Use transitions from one main part to the next and between points of the speech. Unit 4 Marketing Principles. Course Title. HND in Business. Lecturer’s Name.
Achila Amarasinghe. Assignment Title & Type. Understanding marketing principles: Unilever PLC Case study. Assignment No.
1. Date Set.
w/c Due Date. Semester / Academic Year. 1/ Unit Outcomes Covered: 1.
Understand the concept and process. Marketing Principles LO1 Power Points Topics: Marketing 3 Place Promotion Conclusion Recommendations Conclude Reference Word Count Principles of Marketing Assignment Introduction The purpose of this report is to evaluate Marmite, using appropriate behavioural theories to analyse how.
This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results.
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation. GROUCUTT, J. and HOPKINS, C. ( Short Answer Questions Picking Ticket vs.
Packing Slip (5 points) Compare and contrast a picking ticket and a packing slip. Customer Order vs. Purchase Order (5 points) Compare and contrast a customer. Internet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet.
The purpose of this unit is to develop learner understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing.