The goal is no longer just to reach the world with a message — It is to reach the right individuals with the right message. Making the Decision to Major in Communications In a world inter-connected by every conceivable form of media, the goal of reaching the right audience with the right message has never been more attainable. New forms of media supported by a ubiquitous wireless infrastructure and the affordable hardware used to access it have forever changed how the world communicates.
The Maasai tribe or Masai is a unique and popular tribe due to their long preserved culture. Despite education, civilization and western cultural influences, the Maasai people have clung to their traditional way of life, making them a symbol of Kenyan culture.
Maasai's distinctive culture, dress style and strategic territory along the game parks of Kenya and Tanzania have made them one of East Africa's most internationally famous tourist attractions. The Maasai people reside in both Kenya and Tanzania, living along the border of the two countries.
They are a smaller tribe, accounting for only Information functional culture 0. The Samburu tribe is the closest to the Maasai in both language and cultural authenticity.
History of the Maasai Tribe It is thought that the Maasai's ancestors originated in North Africa, migrating south along the Nile Valley and arriving in Northern Kenya in the middle of the 15th century.
They continued southward, conquering all of the tribes in their path, extending through the Rift Valley and arriving in Tanzania at the end of 19th century.
As they migrated, they attacked their neighbors and raided cattle. By the end of their journey, the Maasai had taken over almost all of the land in the Rift Valley as well as the adjacent land from Mount Marsabit to Dodoma, where they settled to graze their cattle.
Maasai Historical Changes Tragedy struck the Maasai tribe at the turn of the century. An epidemic of deadly diseases attacked and killed large numbers of the Maasai's animals.
This was quickly followed by severe drought that lasted years. Over half of the Maasais and their animals perished during this period. Soon after, more than two thirds of the Maasai's land in Kenya was taken away by the British and the Kenyan government to create both ranches for settlers and Kenya and Tanzania's wildlife reserves and national parks.
Today, the Maasai people live on a smaller piece of land in the Kajiado and Narok districts, surrounded by these now Kenya's fine game reserves.
Many practice nomadic pastoralism, while others have been absorbed into modern day jobs working in tourism where they showcase their culture to visiting tourists. Maasai Culture The warrior is of great importance as a source of pride in the Maasai culture.
To be a Maasai is to be born into one of the world's last great warrior cultures. From boyhood to adulthood, young Maasai boys begin to learn the responsibilities of being a man helder and a warrior. The role of a warrior is to protect their animals from human and animal predators, to build kraals Maasai homes and to provide security to their families.
Through rituals and ceremonies, including circumcision, Maasai boys are guided and mentored by their fathers and other elders on how to become a warrior. Although they still live their carefree lives as boys - raiding cattle, chasing young girls, and game hunting - a Maasai boy must also learn all of the cultural practices, customary laws and responsibilities he'll require as an elder.
An elaborate ceremony - Eunoto - is usually performed to "graduate" the young man from their moran and carefree lifestyle to that of a warrior. Beginning life as a warrior means a young man can now settle down and start a family, acquire cattle and become a responsible elder.
In his late years, the middle-aged warrior will be elevated to a senior and more responsible elder during the Olng'eshere ceremony. The video shows Maasai warriors young men doing the jump around dance.
This dance is part of how they find a mate. The highest jumper gets the girls]. Maasai children enter into a system of "age-sets" with peers where various life stages, such as circumcision, are marked with ritual and ceremonies.
At the age of 14, girls are initiated into adulthood through an official circumcision ceremony known as Emorata. Presently, the female circumcision ritual is outlawed in Kenya and its use is diminishing from the Maasai women's culture. Young Maasai girls are still taught other functional roles like how to build houses, make beadwork, and cook and clean their homes, by their mothers and older women.
When they come of age, their parents "book" a warrior from a respectable clan as an appropriate husband for their daughter.
Maasai Homes Since the Maasai lead a semi-nomadic life, their houses are loosely constructed and semi-permanent. They are usually small, circular houses built by the women using mud, grass, wood and cow-dung. The men build the fences and sheds for the animals.
Maasai and their love of cattle The Maasai tribe has a deep, almost sacred, relationship with cattle. They are guided by a strong belief that God created cattle especially for them and that they are the sole custodians of all the cattle on earth.
This bond has led them into a nomadic way of life following patterns of rainfall over vast land in search of food and water for their large herds of cattle. The Maasai tribe measures wealth by the number of cattle and children one has.
Maasai clothes, dressing and beauty Though they traditionally dressed in animal skins, today, typical Maasai dress consists of red sheets, shukawrapped around the body and loads of beaded jewelry placed around the neck and arms.
These are worn by both men and women and may vary in color depending on the occasion.Updates. SOFA CHICAGO Announced IIT CONNECT WINNER. Preview SOFA CHICAGO on Artsy. SOFA CHICAGO VIP Programming Announced.
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Psychogenic amnesia or dissociative amnesia, is a memory disorder characterized by sudden retrograde episodic memory loss, said to occur for a period of time ranging from hours to years. More recently, "dissociative amnesia" has been defined as a dissociative disorder "characterized by retrospectively reported memory gaps.
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Chapter 1. STUDY. PLAY. Information systems (IS) - Information-functional culture - Information-sharing culture - Information-inquiring culture - Information-discovery culture. Information-Functional Culture. employees use information as a means of exercising influence or power over others.
The Functional Level of Culture Understanding culture at the functional level of analysis is of special importance since key performance objectives rely on effective cross-functional collaboration.