The ISO environmental management standard The United Nations Global Compact requires companies to communicate on their progress  or to produce a Communication on Progress, COPand to describe the company's implementation of the Compact's ten universal principles. Many companies produce externally audited annual reports that cover Sustainable Development and CSR issues "Triple Bottom Line Reports"but the reports vary widely in format, style, and evaluation methodology even within the same industry. Critics dismiss these reports as lip service, citing examples such as Enron 's yearly "Corporate Responsibility Annual Report" and tobacco companies' social reports.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. This study presents an exploratory approach to examine the awareness and relevance of CSR in food retailing. Compared with prior studies, the results show that CSR is of minor importance for consumers.
In recent decades, the discussion has focused on the concept of corporate social responsibility CSRand this paper builds on this concept. The motivation to engage in CSR differs from idealistic to strategic orientation Bhattacharyya ; Hemingway and Maclagan When companies follow a strategic CSR approach, among others, they communicate their CSR activities to their stakeholders.
As an example, proactive companies may focus on moral and social concerns early and thus establish first-mover advantages Piacentini, MacFayden, and Eadie However, after defining the underlying CSR strategy, as a general rule CSR activities are afterwards communicated to the relevant stakeholders, such as consumers Schmeltz At this point, the two central questions are as follows: It seems that other message channels have a bigger impact, such as Word-of-Mouth Bhattacharya and Sen ; Du, Bhattacharya, and Sen The literature on CSR communication is diverse and encompasses a plethora of theories and approaches Ziek According to Schmeltzthe following themes recur in consumer-oriented CSR communication studies: They provided insights and specific characteristics of the message content and the message channel.
Becker-Olsen, Cudmore, and Hill state that specific characteristics of different branches need further examination.
At this time, few studies have investigated the characteristics of retailers in the context of CSR Brashear et al. Retail marketing, in particular, raises the question of whether the retail format e.
It has to be mentioned that the social responsibility of retailers has been discussed for a long time, although at that time the concept was not titled CSR. As an example, in the 13th century, Thomas v. By this statement, Aquin criticized the missing contributions of retailers within the manufacturing process of products.
Even as farmers bred animals or cobblers repaired shoes, the contributions of retailers was not visible at first sight. Nowadays, the contribution of retailers, such as the storage or transfer of products, is widely described and documented Oberparleiter Several studies Ganesan et al.
Initiatives such as electronic data interchange EDIradio-frequency identification RFIDefficient consumer response programs ECRand customer relationship management CRM programs have built strong bonds between retailers, suppliers, and customers.
Along this line, the role of retailers in enhancing socially responsible practices across the supply chain is of greater importance Brashear et al. Moreover, the resources on our planet are limited Bovensiepen and Zentes In the recent past, it seems as if retailers, as well as other businesses, started to communicate their social activities more intensively to their stakeholders Kroger ; Safeway ; Walmart This tendency is also reflected in academic papers, where activities of retailers have been widely investigated in recent decades Lienbacher, Schnedlitz, and Walter Consumer-oriented studies, in contrast, frequently investigate CSR activities in experimental designs e.
Are consumers aware of CSR activities in food retailing? When consumers are aware of the communicated CSR activities, companies have to check whether CSR is important in the buying process or not.
If not, they may ask whether the resources to set up a CSR or a sustainability report, or a comprehensive web platform are good investments. Studies have postulated on the importance of underlying motives in connection with the impact of CSR on consumer behavior.
The motivation of companies to act socially responsible ranges from an idealistic to a strategic orientation Hemingway and Maclagan Moreover, some authors assume that consumers react more sensitively to the unsocial or unethical behaviors of companies than to CSR Bhattacharya and Sen ; Wagner, Bicen, and Hall Fast Retailing Co, Ltd.
is a manufacturer and retailer of apparel and clothing accessories. The Company’s brands include Uniqlo, Comtoir des Cotonniers, Princesse tam-tam, g.u., Zazie, Enraciné, and Theory. CSR Activities and Impacts of the Retail Sector 3 Figure 1: In-store food retailing breakdown in turnover by country.
Source: Eurostat Table 2 below shows the . Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation. While once it was possible to describe CSR as an internal organisational policy or a corporate ethic strategy, that time has passed as various international laws have.
Even if corporate social responsibility (CSR) activities have the potential to create stronger relationships between retailers and their customers, current studies show that the impact of CSR on. As retailers play an important role in the economy and society (Bauer and Hallier ; Deloitte ), this study presents an exploratory approach to investigate the awareness and importance of CSR activities in food retailing from the consumers’ perspective in a European country.
Azam Bakeer Markar is the Head of Sustainability and General Manager, Group Business Development of Aitken Spence PLC. He manages the Sustainability, Communications, Branding and New Ventures Functions of the Colombo - listed diversified business group with operations in three continents.